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AI and
Authenticity

Five modules on directing AI without losing yourself. For creatives who already have a voice and don't want the tools to flatten it.

Enroll now What's covered

In-person workshop

3 hours

Co-led by Dré & Ronit

The question isn't whether to use AI.

The question is whether it sounds like you when you do.

Most AI training is about what the tools can do. This workshop is about what you bring to the table that they cannot. We go deep on voice, judgment, and the uncomfortable places where AI pressure-tests your creative identity. You leave with a framework for working alongside these tools without becoming indistinguishable from them.

What's covered

Five modules. One through-line.

Module 01

Your relationship to AI

Before tactics, there's posture. How you relate to these tools — with curiosity, skepticism, or anxiety — shapes everything downstream. We start here.

Module 02

How AI actually works (and what it doesn't do)

What these tools are, what they're not, and why the gap between the two matters. The mental model most people never get.

Module 03

The prompting spectrum

From bare commands to rich direction — the full range of how you can speak to these tools and what each level actually produces.

Module 04

Creative and professional integration

Where AI fits into real work: the workflows, the handoffs, the moments to lean in and the moments to step back.

Module 05

Your AI constitution

Leave with a working set of principles that are yours — not borrowed rules, not best practices from someone else's practice. Yours.

This workshop focuses exclusively on large language models — not image generators, video tools, or other AI categories.

Who's teaching

Two people who actually do this.

Ronit Novak

Host & Founder,
The Grain

Ronit is a creative leader and educator with more than 20 years across editorial media, advertising, and visual storytelling. As AI began reshaping the work itself, she saw plenty of hype, plenty of fear, and very little room for honest conversation in between. She founded The Grain to make that room: a platform of podcasts, essays, and live events on how AI is changing creativity, authorship, and perception. Her approach stays human-first, built on the conviction that judgment is what keeps creative work worth making.

Co-leads this workshop

Dré Labre

Creative Director & Creative Technologist,
Never & Future Creative

Dré is a creative director, futurist and educator with more than 25 years across advertising, creative technology and AI. He came up when analog and digital were still learning to talk. He forged an award-winning career by constantly staying ahead of whatever's new and whatever's next. He founded Future Creative to teach what two decades of practice made plain: the tools keep changing, and the judgment behind them does not. His approach stays human-first, grounded in the belief that taste, judgment, and intention are what separate work worth making from output.

Co-leads this workshop

What you walk away with

A working mental model for directing AI tools, not just poking at them.
A clear articulation of your creative voice and what makes it yours.
A point of view on AI-assisted work you can defend in a room full of opinions.
Your own framework — not borrowed rules — for navigating the shift.
The nerve to stop pretending you have it all figured out.

"Your work examples were inspiring & the prompting tips gave me a lot to work with. Can't wait to put it into practice."

Julia T, Brand Designer · pilot cohort

"[Your workshop] was super informative and I will definitely be dropping in on your future workshops!! Thank you for sharing your knowledge with us"

Natalie C, Startup Founder · pilot cohort

"Thanks for sharing your insights at [your workshop]. It was really practical and useful."

Julie R, AI Consultant · pilot cohort

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